Annikids is an e-commerce website specialized in children’s parties: birthdays, Christmas, back-to-school parties, Halloween, pyjama parties, etc. To help parents organize a unique and personalized party for their kids, Annikids is a one-stop shop for everything party-related: invitations, themed birthday kits, costumes, cakes, games, gifts, and even an application to personalize the party!
Since 2018, Annikids has been personalizing the end-to-end customer experience on its website with Nuukik's personalized recommendation engine!
The need
The company turned to Nuukik to make their day-to-day work easier and personalize the customer shopping experience reliably and without slowing down access times to the e-commerce site.
The objectives
- To be able to provide a product offering that naturally improves customer experienceacross all channels.
- Automate all e-merchandising processes taking into account all the business constraints of Annikids.
- Generate incremental revenue by increasing the relevance of products pushed to customers.
A recommendation block enables you to display one or more products. Each of the displayed blocks can be controlled independently depending on your business strategy.
“With Nuukik we have increased our average shopping cart and save a maximum of time on our daily tasks".”
– Mr. Christophe Schaeffer, Manager of the company EVENTEO –