For us, ultra personalization is paired with machine learning and artificial intelligence algorithms that process large amounts of data in order to propose the right product to the right person, depending on the business context.
Our main product is a personalized recommendation and sales optimization engine. This engine is the result of over eight years of R&D and algorithm design in collaboration with INRIA. It has been tailored specifically to retail, and our customers use it across multiple channels in a seamless manner in order to provide the most optimal shopping experience. E-commerce, M-commerce, Marketplaces, call centers, emailing and newsletters, seller applicatoins, direct marketing strategy, personalized catalog, etc.
In addition to this engine, we provide services to support agencies and retailers with data-driven strategies . It combines a customer client approach. (etc)